Creating Google Ads & PPC Campaigns
Step-by-Step Google Ads Setup
- Create a Google Ads Account: Visit ads.google.com and start a campaign. Use Expert Mode for more control.
- Choose Your Campaign Goal: Options include traffic, leads, sales, brand awareness, or app installs.
- Pick a Campaign Type: Choose from Search, Display, Shopping, Video, App, or Performance Max.
- Define Your Audience: Target by location, language, keywords, demographics, interests, and behaviors.
- Set Budget and Bidding: Decide on daily/monthly budget and bidding strategy (e.g., Maximize Clicks or Target CPA).
- Create Your Ads: Write strong headlines/descriptions or upload creatives. Include clear calls-to-action.
- Review and Launch: Check settings, keywords, ad copy, and submit for review.
- Optimize Continuously: Monitor results, refine keywords, adjust bids, and test variations.
Google Ads vs. Facebook Ads
| Aspect | Google Ads | Facebook Ads |
|---|---|---|
| Intent | High intent – active searchers | Passive intent – interest-based |
| Ad Formats | Text, Display, Video | Image, Video, Carousel, Stories |
| Audience Targeting | Keywords, location, device | Interests, demographics, behavior |
| Cost | Higher CPC, better conversion | Lower CPC, lower conversion |
| Best For | Sales, lead gen | Brand awareness, engagement |
| Learning Curve | Steeper, more complex | Simpler, but creative-heavy |
Common Google Ads Mistakes
- No Clear Goals: Set measurable objectives like leads or sales.
- Poor Keyword Research: Use Keyword Planner, avoid broad or irrelevant keywords.
- Ignoring Ad Scheduling/Location: Set specific hours and local focus.
- Weak Ad Copy: Use benefit-driven messaging and strong CTAs.
- No Conversion Tracking: Install tracking before running ads.
- Mobile Neglect: Ensure mobile optimization of both ads and landing pages.
- Not Testing: Run multiple ad variants to improve performance.
Local PPC Strategies
- Geo Targeting: Focus on specific cities or radius around your business.
- Local Keywords: Include city or neighborhood terms in keywords.
- Ad Scheduling: Match ads to your peak hours or business hours.
- Location Extensions: Show your address/contact in the ads.
- Callout Extensions & Reviews: Highlight local credibility and offers.
- Landing Page Optimization: Include maps, address, and local content.
- Integrate Google Business Profile: Sync with GMB for enhanced visibility.
Summary
Google Ads success starts with well-defined goals, accurate targeting, and high-quality ad content.
Use Facebook Ads for broader reach and brand building; choose Google Ads for high-intent conversion-focused traffic.
Small businesses should leverage local PPC strategies to attract nearby customers and drive local growth.
Need Expert Help With Your Google Ads?
Don’t waste your budget guessing. Let Strongerme set up, manage, or optimize your Google Ads for better ROI.
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