Strongerme RSA

Popularity | Traffic | Conversions

5 Reassessment Questions for Your Digital Marketing Strategy

Refuse to let your business settle for a digital agency that looks busy but isn't delivering ROI. A good relationship doesn't always equal good results.

1. Where does your business rank on search engines?

Be frank—are you on page one? Ranking first on Google for your most important keywords should be a clear goal. If your agency isn't getting you there, why?

2. Are your ads producing real engagement?

Do you receive tons of leads, form submissions, or messages from your ads? Or do they just feel like another line item in your marketing budget—busy work without results?

3. What growth have you seen in the past 3 months?

Look at your analytics. Has there been meaningful SEO progress? Are your website traffic, rankings, or conversions trending upward? Or are you simply maintaining visibility without growth?

4. Do you know how your top competitors are performing?

Your digital agency should give you insights—not just on your business, but your competitors too. How many clicks are they getting? What keywords are they dominating?

5. Are you doing enough to compete and win?

Being online isn’t enough anymore. The digital space is crowded. Your business doesn’t just need a presence—it needs results. The question isn’t “Are we online?” anymore. It’s “Are we leading?”

Maybe your agency was a good fit when you were just getting started. But if they’re no longer helping you move forward, it’s okay to reassess. Growth demands change.

Not Sure How to Choose the Right Digital Agency?

Explore our detailed guide on what truly matters when selecting a marketing partner. Don’t settle for “good enough”—choose an agency that works for your success.

Read: Choosing the Right Digital Marketing Agency →